Music Video Analysis 6 Written by Nicole Harman-Smith - Totally Enormous Extinct Dinosaurs -- American Dream Part II

Orlando Tobias Edward Higginbottom, known as Totally Enormous Extinct Dinosaurs (TEED) professionally is an English electronic dance music producer and DJ. This music video produced for the track 'American Dream Part II' has been made in a performance, artistic and abstract based style and follows the typical forms and conventions of an electronic dance music video whilst still being individual through techniques within: lighting; props, costume, setting and editing.

The Video begins in an artificial white setting with TEED wearing a white and plain but extravagant costume. The costumes he wears makes up his self image and musical identity and is what fans and people within the music industry associate him with, this therefore sets him out as individual and strange. This is a typical form of the electronic music genre, artists and DJ's focus on making their self image unique to those in the same music genre; whether its through wearing outgoing and obscure costumes and headpieces such as TEED's or completely hiding their identity with masks or helmets such as the DJ's Daft Punk. The Video then proceeds into there being explosions of metallic confetti, this creates a strong contrast with the white costume and backdrop and presents a visually interesting and artistic shot. The colourful confetti is seen throughout the music video and is a strong feature and theme used. The confetti is set off as the song builds up and attaches itself to TEEDs costume, it represents his music and the colour and joy it brings him as well as the attachment he has to it.

As the beat drops TEEDs DJ set up is revealed with complicated lights, wires, keyboards and buttons this adds to the obscurity and abnormality to the music video and strongly fits within the visual forms and conventions within the electronic dance music genre. TEED also nods his head as the beat drops suggesting he's most at home and confident while performing and creating his music. Several close up shots are used of his costume which reinforces the dominance it has over his identity and performance.

The artificial and UV lighting also helps to make this music video unique and artistic. The way in which it reflects off TEED's and the dancers white costumes adds to the futuristic and strange atmosphere and theme. It also creates an extremely effective visual effect by completely changing the colour scheme from the start of the video into neon whites, blues purples and pinks representing the change of mood and overall positive effects TEEDs music has.

Camera work is carefully considered throughout the music video showing low angled mid shots of TEED at his desk presenting him with authority and importance over the dancers and crowds. Aerial shots and pan movements are made over the crowd, establishing their enjoyment and showing them dancing and jumping to TEEDs performance.

Editing is also an important feature that adds to the success and overall style to this electronic dance music video. Slow motion is used much like in other music video of this genre to build up suspense and excitement before the beat finally drops and it returns to normal. However in this music video it also helps to add to the visual qualities of the glitter confetti and smoke as well as the movements of the crowd. The spreading of the glitter confetti symbolises TEEDs music having an effect of enjoyment and happiness on the crowd, the use of slow motion helps to capture their facial expressions and the light and movement reflected off both the confetti and smoke.

Overall I feel this music videos has many visual qualities and well performed camera work and editing techniques which helps makes this video exciting and individual as well as representing TEED as a unique and strange electronic dance artist.