To edit our footage to create our music video, we used the programme 'Final Cut Express'. Having barely used this programme before, editing has been a trial and error process. When editing our footage, the first steps we needed to make was to watch all our clips over and cut away all the footage that was no use. This significantly help us to narrow down our quantity of videos so that we could only use the decent clips that would strengthen our video. We cut away sections of clips by using two methods; one was placing the clip onto the timeline then using the razor blade tool to section away parts of the clip. And the other, was to watch the clip back on the visual screen on the left, to then put markers in place where we wanted the clip to both begin and finish. These two process are what we used most frequently throughout our editing process, as many of our clips had to be made exceptionally short and sharp in order to follow the quick, fast paced beat.
What we have found most difficult when producing our music video within Final Cut Express is knowing which clips to use when, and how to sort them in an order which was the most beneficial in keeping everything tidy. This became a frequent problem when wanting to use a section of a clip again, our timeline then became messy and unclear.
Throughout using this programme we have learnt and discovered new ways of editing which has helped strengthen the quality of our music video. It has become clear that it is a trial and error process, but by doing so, it has helped us understand what works and what doesn't for both our theme and genre.
Above is a few images that we are testing out in hope to use the idea for our digipack front cover. The idea is both quirky and different, which is our aim when creating something to draw the attention of our target audience. The idea sprung from the images produced from a Kaleidoscope. We considered it to follow our theme of being both creepy and as if entering a different, unnerving world. We hope to chose an image that makes both the album title and masked character the main stand out features.
The above image is a screenshot taken from the process of creating our magazine advert in which we are hoping to promote our artists new album 'Anonymous'. The design we are hoping to achieve is to keep it simple and striking as we believe that this is the best way to catch the most attention.
We chose the above image to be the centre of attention for our magazine advert as we considered it to be the most striking and intense which is the mood we are hoping to put across. The effect of both the misted smoke used and the animal mask is that it presents a sinister and unnerving atmosphere which reflects the style of genre. This image used also specifically relates to the music video, which then makes it a clear connection to the band and their album/single.
When on photoshop, we wanted to edit the image only slightly so that we created a more sinister and creepy atmosphere. We achieved this by altering the hue and saturation of the colours, however, we ensured that both the mask and smoke were still in focus and still had some colour so that it still had an impact.
For our typography we wanted to keep it simple so that it was both clear and did not take the focus away from the main image.
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