CD Digipack Analysis 4 Written By Nicole Harman-Smith - Deadmau5: Album Title Goes Here

Joel Thomas Zimmerman, professionally known as Deadmau5 is a Canadian Electro House producer and performer. While performing Deadmau5 wears large headpieces which represents a mouse to hide his own identity and create a performance based self image that people identify and recognise him for. This is reflected and shown on this CD digipack front image of a broken mouse helmet similar to those he wears at performances. The use of the cat beneath the broken helmet is to reinforce the fact that he cares more for his music and work success than his own fame and recognition, therefore the image of the cat is almost mimicking him revealing his identity in a humorous and unique way that fans of the electronic music genre would find visually appealing and interesting. 

The title of Deamau5's CD  'Album Title Goes Here'  gives the impression that Deadmau5 doesn't follow the rules of the music industry and presents himself as individual from other artists and therefore rebellious. The colours and font used on the album cover are simple along with a plain black background to make the image the most important and dominant feature.

The actual CD of this Digipack is futuristic looking showing an X-ray image presentation of his mouse helmet. This follows a typical form of the electronic music genre as artists often present their music to be futuristic, new and unlike any other before it.

From analysing this digipack I have learnt that it can be just as effective to keep a digipack minimal looking. A strong visually intriguing image such as the one used on Deamau5's album 'Album Title Goes Here' can create a successful electronic dance digipack as it can have just as much impact as a complicated cover with lots of visual elements.  I have also learnt that the electronic/ dance music genre does not not necessarily have strict forms and conventions and artists and DJ's are free to experiment and come up with different ideas and images for their albums. This is because their self image has an important impact on their work and performances; whether they choose hide their identities such as Deadmau5 or make themselves look obscure and elaborate. They aim to stand out in the music industry and become regognisable leading to their music success.