Nero are a British electronic music trio composed of members Daniel Stephens, Joe Ray and vocalist Alana Watson. In August 2011, they released their debut studio album 'Welcome Reality' which gained national success and reached number one in the album chart in the UK.
The Front image of this Digipack has been designed to look futuristic, space them which is a typical electronic music theme. Two figures are shown, however the main dominant feature is Nero's logo. The reason why a logo is used rather than their own images is to show that their music is of more importance and therefore want people to recogonise their band rather than them as individuals. This way their music will be more appreciated and will gain more recognition. The large size of the text makes the logo have a large impact on the viewer as this is what is most noticeable. The same font is always used to present Nero's logo, this way fans and viewers of their adverts and albums will instantly recognise it as them.
The actual CD is jet black and simplistic, with the artist's name at the top and title at the bottom, however this still stays with a similar theme of space and mystery.
The digipack opens up to reveal a larger picture of the album cover presenting two figures 'on top of the world' looking down upon the city. This represents Nero's viewpoint as well as the success of this album and their careers. This space like theme is also continued onto the back of the digipack with the track listings.
I have found from my research on electronic dance digipacks that artists within this genre carefully consider their self-image and their representation as it can have a big impact on their music and performances. However they are far more concerned with their music being successful and bringing pleasure to people. I therefore will carefully consider self image and representation when I come to create my own digipack and the images and fonts to use that will create a successfully representation of the artist within the forms and conventions of the electronic and dance music genre. I have also found out that it is very important to give a digipack a continual theme throughout to make it professional looking and visually appealing.
Nicole Harman-Smith
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