Monday, 13 January 2014

EVALUATION- What have you learned from your audience feedback?

We asked 15 people within the age range of 16-18 to answer the following questions after having watched our music video, as well as seen our magazine ad and digipack;

Music Video;

- What are your initial thoughts after watching our music video?


- What are your favourite features about the video?


- What are your least favourite?


- What music genre would you place it under?


- Do you think that the coloured smoke pellets created an atmosphere? And if so, what kind of atmosphere? 


- Do you think that a forest location is the typical norm setting for an electronic music video?


- Do you think that this video challenges the typical conventions of already existing electronic music videos and if so why?


- Do you prefer the abstract/ artistic style of video, as opposed to a staged or narrative?


- What are your opinions on the masked characters? 


- Do you think that they create a disorientating and mysterious impact in the video?

- What do you think of the idea of not physically featuring the artists themselves? 

- Do you think that the style of editing fits in with this style of music?

- Which scenes did you prefer, day or night? 

- What improvements would you make? 

Magazine Advertisement;

- What most draws your attention about this magazine ad?


- What are your favourite features about the ad?

- What are your least favourite?


- Do you think the poster links to the genre of electronic/ dance?


- Does the drained colour scheme still attract your attention? 


- Does the masked character intrigue you? 


- Do you think that it links to both the album name and the theme of hidden identity? 


- Is it clear which is the album name and which is the artist name?


- What improvements would you make? 


Digipack;

- What feature most attracts you towards this digipack? 


- What music genre would you place this under?


- And why? 


- What are you opinions on the front cover image?  


- What do you most like about the digipack as a whole?


- What do you dislike? 


- What do you think about the simplicity of the CD disk?


- Do you think that the artist name typography 'Unhinged' is unique enough to stand out against other artists and become their signature style? 


- Do you like the contrast of having a busy front cover and a simple back cover? 


- Do you think that the overall design is professional enough and of high quality? 


- Would you purchase this album?


- What improvements would you make?






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