The Naked and Famous, an alternative band, is just one of many artists that we have researched and found that relates to our specific genre. Typical conventions that I found that were featured within the video was the use of the drained colours and a clouded smoke effect. Both of which, I hope to include within my own music video. The smoke effect is especially a feature that I found appeared frequently when researching other alternative music videos. Personally, I believe it adds another visual effect to the video making it appear more interesting. The benefits of using a smoke effect is that it can be used to create several different moods and atmospheres depending on the different locations and shots used to present it.
Although this style of music does not fit in with our particular genre being dance, the music video does include specific styles and techniques that we are hoping to include in our own work.
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